KEW GARDENS, N.Y., June 19 /PRNewswire-FirstCall/ -- DAG Media, Inc. 

DAGM, through its subsidiary DAG Interactive, Inc. announced the launch of Next Yellow (http://www.nextyellow.com), an online solution where local businesses contact consumers in response to online product and service requests -- instead of consumers making the calls. Next Yellow hopes to ultimately replace the traditional yellow pages both online and offline, where consumers must weed through extensive directory listings and then manually contact businesses.

Next Yellow's patent pending online yellow pages solution allows consumers to enter specific requests -- anything from acoustic guitars and accountants to dog walkers and dentists. Consumers can be as specific as "I'm looking for a plumber specializing in hot water heaters." The request is matched with appropriate businesses and the matched businesses then call or email the customer.

The site is free to consumers, while the vendor partners pay monthly fees to be featured in the matching process. "This pinpoint marketing allows the advertisers to see exactly how much return they are getting on their ad dollars," said Assaf Ran, Chief Executive Officer of DAG Media, Inc. and founder of Next Yellow. "The old fashioned model of yellow pages advertising does not apply in today's marketplace. Companies and practitioners want precise measurement on their ad investment dollars. In an era of accountability, a system that is highly measurable is essential."

In recent years, DAG Media experienced a declining demand for print yellow pages advertising and recognized the need for an online yellow pages solution.

"Next Yellow is not just another online directory; it is a fundamental change from the typical online Yellow Pages implementation. The site leverages the latest innovations in Web technology to let the user make a request in a matter of seconds," said Mark Alhadeff, President of Ocean-7 Development, the developer of the Next Yellow software. "Making a request with Next Yellow is infinitely easier than trying to find a business on a traditional Yellow Pages site. No more weeding through inappropriate search results, and no more making a million calls trying to find the right business."

Next Yellow features over 1,600 business categories. The site recently concluded a two-month test, successfully fielding thousands of requests.

DAG Interactive, Inc., a subsidiary of DAG Media, Inc., was formed in conjunction with Ocean-7 Development, Inc. to introduce unique and innovative software to the online Yellow Pages industry. Ocean-7 Development, a Manhattan-based technology solution provider, has a ten-year track record of creating ground-breaking applications.

DAG Media, Inc. has a 16-year history in publishing and distributing Yellow Pages and business directories for domestic niche markets, as well as a corresponding Web site.

DAG Media, Inc., through its subsidiary DAG Interactive, Inc. is a provider of an innovative solution to the online yellow pages industry and to local search. Our patent pending technology is now operating at http://www.nextyellow.com and represents a shift in yellow pages approach from 'let your fingers do the walking' to 'let the businesses do the walking.'

For more information about NextYellow.com, please contact Lori Rosen or Melody Serafino, The Rosen Group, at 212.255.8455 ext. 30 or melody@rosengrouppr.com.

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SOURCE DAG Media, Inc.