Press Releases

DAG Media, Inc. Reports Second Quarter Consolidated Financial Results

Date: Tuesday August 5, 8:06 pm ET

NEW YORK, Aug. 5 /PRNewswire-FirstCall/ -- DAG Media Inc. (Nasdaq: DAGM - News), a leading independent publisher of print and online business page directories, announced today that consolidated net advertising revenue for the quarter ended June 30, 2003 was $1,526,000, versus $1,381,000 for the same period last year, an increase of $145,000 or 10.50%. The increase was primarily attributable to the general growth in business activity and to THE BLACKBOOK's contribution to recognized revenue. There was a net loss of $227,000 or $(0.08) per diluted share (based on 2.92 million shares) compared with a net loss of $72,000 and $(0.02) per diluted share (based on 2.92 million shares). The primary cause for the increase in net loss was the inclusion of THE BLACKBOOK's net loss of $149,000 in the Company's consolidated financial statements.

Net revenue for six months ended June 30, 2003 was $3,688,000 compared with $2,955,000 for the same period last year. Net Loss for the period was $161,000 or $(0.05) per diluted share (based on 2.92 million shares), compared with a net loss of $799,000, or $(0.27) per diluted share (based on 2.92 million shares), in the prior period. The increase in revenues resulted primarily from increased advertising revenue, of the Jewish Israeli Yellow Pages, both its 2002 second edition and the first 2003 edition, as well as THE BLACKBOOK's contribution of $151,000 to recognized revenue for the six months period ended June 30, 2003.

The Company also reported increased cash, cash equivalents and other marketable securities of $331,000 to $7,339,000 or $2.5 per share versus the same period last year. As of June 30, 2003 the Company also reported current assets of $12,698,000, total assets of $13,908,000, total shareholders' equity of $6,897,000 and a record high deferred revenues of $5,618,000, most to be recognized in the third and fourth quarter of this year.

DAG Media Chairman of board and Chief Executive Officer Assaf Ran remarked, "The progress we have achieved during the second quarter of 2003 is reflected by the record high deferred revenue section of which the vast majority will be realized upon publication of our directories in the third and fourth quarters of this year".

"In July 28th 2003, we appointed Mr. Ted Rubin as president of our subsidiary, BLACKBOOK Photography Inc. We trust Mr. Rubin's capability to lead THE BLACKBOOK to great success," added Mr. Ran.

DAG Media publishes and distributes three yellow page directories in print as well as photography and illustration directories. We also operate several web sites that complement our directories at www.newyellow.com and at www.blackbook.com.

Forward-looking statements in this release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, continued acceptance of the Company's products, increased levels of competition, new products introduced by competitors, changes in the rates of subscriber acquisition and retention, and other risks detailed from time to time in the Company's periodic reports filed with the Securities and Exchange Commission.

DAG MEDIA, INC.
CONSOLIDATED BALANCE SHEET
JUNE 30, 2003
(Unaudited)

Assets
Current assets:
Cash and cash equivalents	$644,562
Marketable securities	6,694,683
Total cash and cash equivalents and Marketable securities	7,339,245
Trade accounts receivable, net of allowance for doubtful accounts of $898,000	2,804,210
Directories in progress	2,200,230
Deferred tax assets	153,389
Other current assets	200,955
Total current assets	12,698,029

Fixed assets, net of accumulated depreciation of $166,618	287,749
Goodwill	458,131
Trademarks and other intangibles, net	441,037
Other assets	23,411
Total assets	$13,908,357
Liabilities and Shareholder's Equity
Current liabilities:
Accounts payable and accrued expenses	$592,117
Accrued commissions and commissions payable	801,414
Advanced billing for unpublished directories	5,618,188
Total current liabilities	7,011,719

Shareholders' equity:
Preferred shares -$0.01 par value; 5,000,000 shares authorized; no shares issued	--
Common shares - $0.001 par value; 25,000,000 shares authorized; 2,996,190 issued and 2,927,460 outstanding	2,996
Additional paid-in capital	7,990,575
Treasury stock, at cost-68,730 shares	(231,113)
Deferred Compensation	(99,086)
Accumulated other comprehensive income	72,896
Accumulated deficit	(839,630)
Total shareholders' equity	6,896,638
Total liabilities and shareholders' equity	$13,908,357

DAG MEDIA, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)

	Three Months Ended June 30,		Six Months Ended June 30,
	2003	2002	2003	2002
Advertising revenues	$1,525,746	$1,380,742	$3,687,622	$2,955,275
Publishing costs	494,870	520,843	832,659	737,366
Gross profit	1,030,876	859,899	2,854,963	2,217,909
Operating costs and expenses:
Selling expenses	524,327	548,935	1,549,546	998,998
General and administrative	838,062	495,262	1,558,434	1,151,491
Total operating costs and expenses	1,362,389	1,044,197	3,107,980	2,150,489
(Loss) income from operation	(331,513)	(184,298)	(253,017)	67,420
Total other income, net	52,662	51,971	107,861	122,789
(Loss) income before(provisions) benefit for income taxes	(278,851)	(132,327)	(132,327)	(132,327)
Benefit (provision) for income taxes	51,820	60,711	(15,838)	(94,151)
(Loss) income before cumulative effect of change in accounting principle	(227,031)	(71,616)	(160,993)	96,058
Cumulative effect of change in accounting principle	--	--	--	(895,000)
Net loss	$(227,031)	$(71,616)	$(160,993)	$(798,942)
Net (loss) income per common share:
---Basic
(Loss) income before cumulative effect of change in accounting principle	$(0.08)	$(0.02)	$(0.05)	$0.03
Cumulative effect of change in accounting principle	--	--	--	(0.30)
Net loss per common share	$(0.08)	$(0.02)	$(0.05)	$(0.27)
---Diluted
(Loss) income before cumulative effect of change in accounting principle	$(0.08)	$(0.02)	$(0.05)	$0.03
Cumulative effect of change in accounting principle	--	--	--	(0.30)
Net loss per common share	$(0.08)	$(0.02)	$(0.05)	$(0.27)
Weighted average number of common shares outstanding
- Basic	2,927,460	2,925,486	2,927,460	2,918,495
- Diluted	2,927,460	2,925,486	2,927,460	2,933,454

DAG MEDIA, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(unaudited)

	Six Months Ended June 30, 2003	Six Months Ended June 30, 2002
Cash flows from operating activities:
Net loss	$(160,993)	$(798,942)
Adjustment to reconcile net income (loss) to net cash provided by operating activities - Cumulative effect of change in accounting principle	--	895,000
Depreciation and amortization	80,684	39,312
Amortization of deferred compensation	4,428	1,893
Bad debt expense	321,057	407,998
Deferred taxes	285,715	13,109
Changes in operating assets and liabilities-
Accounts receivable	(459,170)	(711,663)
Directories in progress	(89,402)	(344,657)
Other current and noncurrent assets	(69,618)	(155,333)
Accounts payable and accrued expenses	(160,088)	18,046
Accrued commissions and commissions payable	(6,637)	183,000
Advance billing for unpublished directories	836,637	418,702
Income taxes payable	(270,551)	(4,448)
Net cash provided by (used in) operating activities	312,062	(37,983)

Cash flows from investing activities:
Proceeds from sale of marketable securities, net	2,848,778	3,274,944
Purchase of fixed assets	(99,832)	(39,687)
Proceeds from sale of fixed assets	46,200	--
Investment in marketable securities	(2,665,066)	(4,001,094)
Net cash provided by (used in) investing activities	130,080	(765,837)

Cash flows from financing activities:
Proceeds from exercise of stock option	--	21,200
Net cash provided by financing activities	--	21,200

Net increase (decrease) in cash	$442,142	$(782,620)

Cash and cash equivalents, beginning of period	202,420	3,229,179

Cash and cash equivalents, end of period	$644,562	$2,446,559